Spring 2023 — Professor Stephen Zhang
Packaging
Campaign Objective
The set celebrates 10 years of mayhem from underground punk-rap duo Ho99o9 (Horror).
Components
The collection features 3 full length live recordings from stages across the world, a unique trifold vinyl package, incense holder, pillar candle, T-shirt and iron-on patches, and a redrawn logo.
Content
The theme of the set parodies historic Catholic religious paintings, triptychs and altar paraphernalia.
Exterior Illustration
The front of the package depicts the thematic imagery of a pig heart and a sword, arranged in a similar composition to the Sacred Heart.
Front of Closed Package
Interior Illustration
The left and right wings depict the two band members. These vertical full body renderings possess attributes (emblems or iconography) in the style of Saint symbolism.
“Don’t be afraid. Be yourself. Bump it loud.”
– The OGM (founder and band member)
– The OGM (founder and band member)
The sword represents bravery, strength, and justice. (Don’t be afraid.) The heart is a symbol of truth and moral courage. (Be yourself.)
The center panel depicts the band personified as an angel. The composition is inspired by Raphael’s oil painting “St. Michael Vanquishing Satan”.
The original painting’s subject matter shows the success of good over evil. The figure representing the band strikes against a faceless figure with a shaved head, a “skinhead” representing the alt right. The spear (or microphone stand) pierces the vitals, to its fundamental core.
