Spring 2022 — Professor Karen Dorff
Packaging
Hubba Bubba is a brand of bubble gum that has been produced by the Wrigley Company since 1979. The gimmick of the brand is its large bubbles that are less sticky on skin. Primarily marketed to children, the gum is available in an assortment of fun fruity flavors.
The package redesign seeks to renew interest in Hubba Bubba, and establish a bold subculture for the classic brand.
To better engage with kids, the redesign uses a saturated color palette on a larger box with larger sticks of gum that are easier for small hands.
Each box includes a folded sticker sheet that features a cast of zany new friends. The copy and nutritional facts are hand written and arranged to further cohere to the attitude of the brand.
