Fall 2022 — Professor Doug May
Environmental Graphics and Exhibit Design
The FIAT Jolly, a classic fringe-top beach car, is reimagined as an Electronic Vehicle for a modern market. The campaign focuses on the reintroduction of the vehicle through branding presence at automotive trade shows.
The main elements of the campaign include a redraw of the logotype, automotive exhibition displays and meeting areas, environmental graphics, a car lookbook, and the logotype applied to merchandise.
An exciting new limited-production electric vehicle based on the modern Fiat 500 electric platform, featuring retro styling and a focus on recreational and commuting application. A stylish open cockpit and silent powertrain is the perfect companion to your favorite beach or forest trail.
