March 2025
Logo Design and Brand Strategy
LAZARUS is an indie pro wrestler with Immortal Wrestling in the UK.
A logotype based on TT Nooks Script Bold and a seal were created, as well as gear mock ups with the branding applied to a wrestling singlet. The logo needs to be effective digitally and on apparel.
LAZARUS' branding is inspired by his Roma heritage and a family background in the circus. The seal features an elephant, as his grandmother rode elephants, and elements of the Roma flag including the wheel and the red, green and blue color palette. The logotype was inspired by circus and strongman advertisement posters from the late 19th century.
